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Tools & Resources

To Build A Successful Online Business

Here's a list of faves based on client results and our own experience. We love to share what works! Click a title below to learn more.

Shopify Themes

Shopify
The best eCommerce platform to build your business website on. Sign up for a free 14-day trial.

Flex - Premium Shopify Theme (our fav)
Very configurable with multiple layouts (like no other theme out there), section options, more granular control of settings and it's easy to add custom CSS. Contact us for a discount code.

Shopify Themes by Out of the Sandbox
Great quality premium themes, comprehensive help documentation, knowledgeable support team and an app to automate the theme update process.

Shopify Themes by Pixel Union
High quality themes built by our other favorite Shopify theme developer. Offers many more built-in options compared to other themes, frequently updated, excellent support documentation and an app to automate the theme update process.

Theme Updater App (OOTSB & Pixel Union Themes Only)
Keep your Out of the Sandbox or Pixel Union Shopify themes up-to-date (more functionality and fixes) quickly and easily.

Run Your Business

Google Workspaces
Professional email with your own domain to match your brand, office suite applications, online storage, and more. Signup for your free trial today!

Hubspot CRM
With the easy-to-use HubSpot CRM, you’ll never have to manually update reports or wonder how your team is tracking toward quota. Because you have more important things to do.

MeisterTask Project Management App
We use this app daily to collaborate with our clients, manage our business projects and much more.

Ship & Fulfillment

USPS Shipping Supplies (free)
Your local USPS office doesn't carry everything. All shipping supplies are shipped to you free of charge.

Shipstation - handles more complex shipping needs
Do you have more complex shipping needs? Importing, managing and shipping your orders is now super easy.

Smart Boxing - accurate dimensional rate options
Smart Boxing uses your products' dimensions and weights to pack orders at checkout, charging your customers accurate live shipping rates. Requires Shopify's third-party calculated rates feature.

Parcelify - charge exactly what you want for shipping
Create custom shipping rates based on product information including: Product Tags, Product Types, Product Name, Collection, Vendor and SKU.

Offer your customers local pickup and delivery based on zip / postal codes.

Hide and show rates based on the min/max order price and weight, or whether the order contains certain products.

ShipHero - warehouse & order management system
Everything you need to run your fulfillment operations from inventory, order management, picking/packing/shipping to returns & reports.

ShipHero Fulfillment - outsourced shipping
Simple pricing starting at $5.58. No minimums. All Inclusive. Free Setup.

Customer Service

Gorgias - helpdesk app
Save time (money) and streamline your customer service operations.

Sell Internationally

Translate Your Store - add multiple langages

Provide a better customer experience for your international customers by translating your store into their language. You will need a translation app that can translate your entire website (including your checkout) - recommend Weglot Shopify Help article on Selling in Multiple Languages.

Zonos - landed cost & pre-pay duty
Stops costly surprises for you and your international customers with the most accurate landed cost in the business. Can help you increase your international sales conversion rate.

Branding

Brand Name Generator (free)
Use Shopify's free name generator to get brand/business name ideas.

Branding Color Guide
Get some ideas for your brand and logo colors.

Hatchful Logo Maker (free)
Design a logo from hundreds of templates. Super easy and fun!

Google Fonts
Font ideas for your brand - title text and complementary font for easy to read paragraph text.

Shopify's Font Library
List of fonts available in Shopify.

Professional Business Cards by Moo
High-quality business cards, notebooks and more. Save 25% off or more on your first order.

Create Stickers with Sticker Mule
Share your brand and get $10 off your first order. Great quality and customer service.

Images + Content

Canva - online image editor (our fav)
Super easy tool to create graphics for your website or social posts. Highly recommend the paid version so you can save out optimized images, save your brand assets for easy use when creating graphics and many more built-in tools.

Online Video Maker (free)
Create professional videos for websites, social media, ads easily with this free Shopify tool.

Order Printer Templates
Professionally designed invoice, packing slip, returns form and gift receipt templates for the free Shopify Order Printer app.

Grammarly - grammar checker (free)
Check your grammar! Free tool to make sure your spelling, grammar and tone are optimized. Chrome extension available.

Sales Tax

Guide to Economic Nexus
There’s a common accounting mistake that many eCommerce businesses unknowingly make that can cost millions of dollars and even lead to bankruptcy.

US Sales Tax Reference
US sales tax is calculated according to state, county, and municipality, according to physical or economic nexus.

TaxJar
Makes sales tax filing easier - saving you lots of time and you'll have fewer headaches.

Comparison Shopping

Shopping Feed App - Google, Bing, Social
Connect your Shopify product data to various shopping sales platforms (Google, Bing, Facebook, Instagram and more with less effort and errors. Stop using the Shopify Google Shopping feed app and maximize your feed optimization with minimum effort.

Google Shopping Listings - free & paid
Why not add your brand alongside the Google search results when someone is searching for your products? Add them to a Google Merchant Center (GMC) account and select the programs you are interested in. Requires an app to connect your Shopify products with GMC (like our fav Shopping Feed app).

Wholesale

Handshake - marketplace by Shopify
A better way to buy wholesale or if you sell your own manufactured products you can get discovered and reach new buyers. Preferred by some of our clients over using an app on their store. Allows all wholesale orders to be processed in Handshake and brought into your Shopify store for easy order processing.

Faire - marketplace
Connects wholesale vendors/manufacturers with brands wanting to grow their own retail business.

Wholesale Gorilla - app
Simple and powerful wholesale functionality for your shop. Simplify your life by merging wholesale and retail into your existing Shopify store.

Wholesale Club - app
The easiest way to offer wholesale pricing on Shopify. Add-ons with advanced features available to increase your AOV.

The Boutique Hub - boutique owner hub
A great resource connecting global boutique owners and wholesale brands for collab opportunities!

Conversions + AOV

Vitals App - 40+ apps in one (our fav)
40+ apps in one - upsells, bundles, quantity breaks, BOGO, replays and SO much more. Built for fast-loading and to save you money! 30-day free trial!

Trust Me - Free Trust Badges
Boost your product page credibility with these trust badges.

Judge.me Product Reviews App (our fav)
Our clients (and us) love this review app! It has product + site reviews including photo, video and Q&A. Do yourself a favor and upgrade to the paid version.

Ultimate Sales Boost App
Increase sales with urgency, countdown timer, trust, BOGO. Pick the app from the dropdown (they have other cool tools too).

ReConvert Upsell & Cross Sell App
Design a thank you page for post-checkout upsell & cross-sell.

Sezzle - Buy Now - Pay Later
Increase your average order value and offer a Buy Now - Pay Later payment option. Use code SZANAR during signup and get 30 days free!

AfterPay - Buy Now - Pay Later
Another popular Buy Now - Pay Later payment option. Transparent solution for your shoppers with no credit checks, no interest, no hidden fees, and no catch.

Affirm - Buy Now - Pay Later
Buy Now - Pay Later payment option. The tailored pay-over-time solution to help your business grow.

Email Marketing

Orderly Email Templates - Replace Shopify Notifications
Easily replace your ugly, boring Shopify notification emails with beautiful branded emails. One-time cost.

Klaviyo Email Marketing
Full-featured, robust email marketing platform built from the ground up for eCommerce. Step away from your old non-eCom platforms like Mailchimp, Constant Contact, etc!

Don't just send email newsletters. You should also send automated emails based on your customer behavior/interaction. Don't leave money on the table!

Spam Trigger Words to Avoid
Spam trigger words to avoid or reduce in your subject line in an easy list.

Google Postmaster Tools - Check Your Deliverability
Check your Gmail email deliverability. Make sure you land in the Inbox!

Analysis & Keywords

Google Analytics
Stop guessing to see which sales channels are working for you. Google Analytics will help you evaluate conversion rates, see how each channel impacts your return-on-investment (ROI). Optimize your cross-channel ad spend. Measure your digital marketing campaign performance. 

Google Search Console - your search results
Tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results.

SEO Analyzer - increase your Google ranking
If you want more search traffic, all you have to do is follow this website analysis report. A free tool by Neil Patel (fav marketing guru).

Ubersuggest - win the SEO game
A tool developed by Neil Patel and his team that shows you how to win the game of SEO - get keyword suggestions, reverse-engineer your competitor's domain, get social and blog post ideas and much more.

Google Trends - keyword comparison tool
Tool to help you understand keyword search volume, identify seasonal trends, find trending relevant topics and much more.

Answer the Public - untapped goldmine of content ideas
Discover what people are asking about. Just enter 1 or 2 words about a topic, brand or product.

Google Disavow - stop spammy links
Use this tool if you find spammy links pointed to your website.

Dropshipping

Spocket - US & EU dropshipping marketplace
Leading dropshipping marketplace for US and EU suppliers offering top-quality products shipped fast with branded invoicing.

DropCommerce - US Dropshipping Marketplace
With fast US fulfillment and high quality products - it's worth taking a look.

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